Let’s Talk Sustainable Fashion
Sustainable and ethical fashion movements first emerged in the United States in the 1970s and 1980s, followed by an interest in ethical clothing in the 1990s. On a basic level, sustainable and eco-friendly fashion means the development of design and clothing, by taking into account human impact on the environment, as well as taking into account social responsibility. Sustainable fashion trends have found ground in the Indian fashion industry; many Indian designers now opt for the use of organic cotton and fabrics, to counter the environmental disadvantages of cheaper synthetic alternatives and regular cotton. The importance of sustainable fashion trends can be gauged by the fact that Vogue, India’s leading fashion magazine regularly features designers and brands that opt for sustainable and eco-friendly designs. For instance, Vogue featured a Sustainable Fashion Day, as part of the Lakme Fashion Week 2017.
In Pakistan, Indias neighbouring country, the trends are not so obvious. However, even in Pakistan, sustainable fashion alternatives are available and in the process of flourishing. For instance, the British Council of Pakistan, along with the Fashion Pakistan Council, recently held a panel discussion titled Talking Fashion: Policy, Infrastructure and Sustainability at the Indus Valley School of Arts and Architecture. Therefore, there are conversations making rounds within the Pakistani fashion industry about how to make clothing through environmentally sustainable and eco-friendly means.
Therefore, as consumers we should analyze critically the advantages and disadvantages of the current trends in sustainable fashion in Pakistan, in order to take forward the conversation about ethical and eco-friendly fashion in the Pakistan fashion scene. We should ask ourselves: how can we make a difference simply by making changes in what we wear and what we consume? These small changes go a long way if we are responsible consumers, especially in our fashion choices, we may be able to help the environment for the better.
By: Mahnoor Bawaney
Cover Image: Via wgsn.com